In November 2007 I heard an elderly Punjabi gentleman bless two young men launching their enterprise - with kirat karo (work hard) and kiras karo (live frugally). Most of the developed world looks at Economic meltdown as a crises but this NY Times article finds that it is also an opportunity to change the lifestyle. Frugal life is not something west has invented in face of the meltdown. The common Indian Bania - Gandhiji's community, engaged in business since times immemorial has made it their creed, even those who joke about them respect their success.
Austere Times? Perfect
By MATT RICHTEL
SAN FRANCISCO — Millions of Americans have trimmed expenses because they have had their jobs or hours cut, or fear they will. But a subset of savers are reducing costs not just with purpose, but with relish. These are the gleefully frugal.
For the complete article go to NYTimes
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